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Texture’s full-service approach to supporting our clients as if they are government ministers is completely unique in the marketplace. Our team has served as directors, deputy chiefs of staff, deputy campaign managers and senior advisors for political leaders and elected officials across the country. Now we support our clients the way we have supported many of Canada’s top politicians.

When we give advice, we back it up with action. Our team moves quickly and with precision. Our work drives conversations, builds trust, and moves the needle in the media, in the boardroom, and with governments.

Our clients work with us for the long term, trust our advice, and respect our work because we form real partnerships. We see ourselves as an extension of their team, keeping them at the leading edge of the conversation.

Your Communications Team

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Melanie Paradis

President

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Erin Morrison

Vice President

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Ivanna Purkiss

Vice President, Operations

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Rachel Strong

Senior Director

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Brittany Mathison

Senior Director

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Rebecca Bozzato

Senior Director

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Lindsay Campbell

Director

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Mackensie Semenchuk

Communications Consultant

Texture Communications Services

Texture Communications will customize a flexible strategic communications engagement designed to meet your evolving needs while providing consistent, senior-level support.

  • Our creative media relations strategies are designed to get the conversations you want started. Whether you're advocating for policy changes, highlighting industry trends, or sharing fresh ideas, we'll craft compelling narratives that capture attention. With our proven track record of securing impactful media placements, you can trust us to amplify your voice and ensure your messages reach the right audience.

  • Our seasoned advisors bring years of industry and political experience to the table. We have weathered storms. We offer fresh insights that empower decision-making. Whether you're seeking to refine your communication strategies, align your messaging with business goals, or optimize your media engagement, our tailored advisory services provide the expertise you can count on.

  • Whether a crisis threatens your reputation or the bottom line, a strategic response is crucial. Our team specializes in planning for and executing effective crisis communications that minimize damage and restore trust. From rapid response strategies to comprehensive crisis simulations, we'll help you anticipate and navigate the toughest situations while maintaining transparency and empathy.

    Texture jumps in to build the strategy and message that puts your organization two moves ahead. Integrating with your legal counsel and subject-area experts as needed, Texture lays out the strongest, safest path forward to protect and save your reputation or your project.

  • Our experts work closely with clients to develop a compelling LinkedIn profile that showcases your skills, accomplishments, and unique perspective. Whether you're aiming to build a thought leadership platform or expand your industry influence, we'll take your LinkedIn presence to the next level with your target audience.

  • It costs tens of thousands of dollars to buy advertising space in newspapers. Those ads are seen briefly, and they rarely make it into a Minister’s briefing package or catch the eye of investors or key stakeholders. A published opinion editorial, however, lives forever. And better than news articles, it reflects your point-of-view clearly and succinctly.

    Trying to move the needle with the government? Don’t rely solely on lobbyist meetings to influence their policies. Advocate for the changes you want in the pages of Canada’s most important newspapers.

    Want to keep investors interested? Tell your real story. Grow your thought leadership. Share your ideas on how to grow the business. Or better yet, argue why change is needed.

  • Whether you are motivating your staff, delivering a keynote at an industry conference, or providing critical updates to investors for your quarterly results, your voice matters. It can inspire growth and move the market. We help you say what you mean and resonate powerfully.

  • An absolute essential for new CEOs or executive leaders in their first 100 days. For long-standing leaders, this can be used to prepare for a major campaign, announcement or transition.

  • Texture looks under the hood and analyzes internal and external communications for message drift, misalignment, or missed opportunities. We develop recommendations to course correct and coach your communications team on execution.

  • For organizations going through a leadership change. Texture writes all the internal and external key messages, preps the communications team, and briefs the board.

  • Texture develops a planning tool and quarterly workshops to ensure adaptability and execution. Together, this builds a full year of moments of influence.